For years agency leaders and donors tracked outcomes by the numbers. Times have changed, for the donors at least. Research reveals that now the number one reason for giving is the impact a gift can make. But this impact is about quality; the difference organizational outcomes make on people, situations, communities, etc. Reporting can no longer be an anecdote or a one-off story of impact. Now it must also be clear, traceable indicators of qualitative improvements.
Moving Missions understands this topic well. It’s one of our specialties. We can help agencies evaluate current impact results, design new impact strategies, and develop ways to monitor and report on impact. All of this in ways that provides insights for the agency and are compelling to donors.